BONSAININJA STUDIO

Bonsaininja is a Creative Studio that designs and delivers extensive, complex, surprising and memorable projects at the intersection of content, people and environment.

The following is a small sample of the type of material produced while working as a Concept Artist at Bonsaininja Studio, where I was responsible for the conception and design of the HAIER Group (HAIER, HOOVER, CANDY) exhibit at IFA2023.

HAIER Group @ IFA 2023 | Connect to Extraordinary

Brand Experience - Messe Berlin Exhibition Grounds, Berlin, Germany - September 1st, 2023 / September 5th, 2023

IFA is the world’s largest home appliance and consumer electronics trade show in the world, bringing together the latest innovative tech, global players and the most radical thinkers in the industry. It offers a comprehensive overview of the international market and attracts the attention of international trade visitors from more than 130 countries each year. IFA is the main meeting place for key retailers, buyers, and experts from the industry and the media. 

The event took place at the Messe Berlin Exhibition Grounds from September 1st to September 5th, 2023.

To celebrate IFA's 99th event, I was tasked with the conception and design of the HAIER Europe stand, comprised of over 4500 square meters of LED surfaces, immersive and interactive experiences, AR and games.

Modeled and rendered in Blender. Post-production done in Photoshop.

Studio Co-Owner & Creative Project Manager: Nicola Rossi

Studio Producer: Tiziana Scaffeo

Head Producer: Francesca Strafezza

Art Director: Beatrice Lissoni

EARLY CONCEPT PROPOSAL

CONCEPT

SHOW

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